Redesigned the website into a performance led digital experience

Organic traffic Increased by +22%

Mobile app interface for Whistle Clean, showcasing features like client testimonials, service lists, and cleaning specialties with a logo at the bottom.

Conversion rate Increased by +3.5%

A computer monitor displaying a website with cleaning service options, including office, childcare, and medical cleaning, on a turquoise background.

The previous Whistle Clean landing page resembled a consultancy website and did not clearly reflect the brand’s core offering.

We redesigned the visuals, headings, and messaging to better align with Whistle Clean’s identity and clearly communicate its services, while also implementing targeted SEO improvements.

As a result, the website achieved strong Google rankings for high-intent keywords in Melbourne’s cleaning industry, including multiple top 5 positions across office and commercial cleaning search terms. This also contributed to a CRO uplift, increasing monthly enquiries.

These improvements have enhanced the overall user experience and strengthened Whistle Clean’s position as a trusted and highly visible brand in its market.

Industry

Cleaning Services

Client

Whistle Clean

Project

Redesign Website | SEO | CRO

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Define Goal

Concept

UX Strategy

Develop

Challenge

Whistle Clean Australia, a Melbourne-based commercial cleaning company, required a refreshed digital presence that better reflected its brand values and strengthened trust with potential clients.

The existing website did not clearly differentiate the brand from competitors and lacked a compelling user experience.

There was also an opportunity to improve SEO performance and more effectively communicate Whistle Clean’s commitment to quality, reliability, and sustainability.

Person cleaning picture frames with a duster on a wall, accompanied by the "Whistle Clean" logo at the bottom.

UX Strategy

Mobile Optimisation

Discoverability & Navigation

Keyword Usage

Visual Appeal

Icon of a webpage with a magnifying glass symbol, indicating search functionality.
Icon of a smartphone with geometric shapes on the screen
Icon of a web browser window with a sidebar and menu options.
Icon of a key with abstract lines, symbolizing access or security.
  • Redesigned the experience for mobile first users, ensuring fast load times, improved readability, and seamless navigation across all devices.

  • Integrated high intent location based keywords across key pages, headings, and metadata to improve search visibility and attract qualified organic traffic.

  • Rebuilt the page structure to prioritise clarity, placing key messages, services, and trust signals in a clear and scannable flow that guides users toward conversion.

  • Streamlined the site architecture to reduce friction, making it easier for users to find core services and move through the site intuitively.

  • Strengthened call to actions and service presentation to improve user engagement and increase enquiry rates.

Wireframe

During the wireframing stage, we focused on a simplified information architecture to ensure easy navigation and quick access to key information. The interface and imagery were designed to effectively express the company’s values while enhancing the overall user experience.

Screenshot showcasing a series of web pages from a commercial cleaning service website, featuring sections on services offered, team members, client testimonials, articles, FAQs, and contact information. The design includes images of cleaning activities, team portraits, and client reviews, all laid out in a clean, professional style with a consistent color scheme.
Three screenshots of a website for Whistle Clean Australia, showcasing their commercial cleaning services in Melbourne. Sections include service descriptions for office, childcare, and medical cleaning, client testimonials, company values, and contact details. The site promotes effective, sustainable cleaning practices and features user-friendly navigation.

Visual Design

Design system image featuring color swatches, typography styles, button styles, and icon set. Includes categories labeled 'Colours', 'Type Pairing', 'Typography', and icons for various services and values.

The Whistle Clean Australia project focused on enhancing the company's digital presence through a user-centric website redesign.

We carefully selected a color palette that embodies Whistle Clean's principles of love, trust, growth, integrity, and contribution.

By aligning visual elements with Whistle Clean's ethos, we crafted a digital experience that resonates with clients and reinforces the company's dedication to quality service and environmental stewardship.

Prototype

Mockup of a commercial cleaning service website displayed on smartphone screens, showcasing pages like client testimonials, cleaning services offered in Melbourne, and contact information on a teal background.

For the Whistle Clean prototype, we built a user-friendly, visually clean site that reflects the company’s commitment to quality, sustainability, and reliability.

We refined the visual language for a modern, standout interface and recommended an SEO strategy with key industry terms to boost visibility.

The result is a strategically optimised prototype aligned with the brand’s values.

(Before)

Whistle Clean Australia website homepage featuring a man and a woman sitting on a couch, text highlighting office cleaning services in Melbourne, a plant on a table, and a form for contacting the company.

(After)

A website landing page for "Whistle Clean" offering commercial cleaning services in Melbourne. Features a man cleaning a table with various bottles, an abstract wall painting, and navigation links including services, careers, and contact information.

Develop and deliver

During the Deliver phase, we conducted user testing to gather valuable feedback and refine the prototype further.

Our findings highlighted the importance of prioritising accessibility and intuitive navigation to enhance the overall user experience.

Based on this feedback, we made necessary adjustments to ensure the site was user-friendly and inclusive.

The client was extremely pleased with the final outcome, recognising the improvements made and the strategic approach taken.

As a result, they proceeded with the development of the live site, bringing our design recommendations to life.

Let’s Work Together

We create websites that don’t just look beautiful they’re designed to perform, turning user experience into real business results.

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